{"title":"What We Do Is Secret","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\"Notre métier est basé sur cette notion de secret.\" [Our profession is based on the notion of secrecy.] So said famed perfumer Jacques Cavallier some 20 years ago. To us this quote perfectly sums up the mystique of perfumery. We may never know which farm in Grasse grows the best roses or why we connect so deeply with a certain scent. And we don’t need to. Inspired by all the secrets perfumers keep, we started using the name What We Do Is Secret® as a DBA for our art studio in 2005 and then subsequently launched our namesake perfume blog. It only seemed fitting to embrace our over 20-year history by returning to a name so perfectly aligned with the allure of scent.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"freckled-and-beautiful-by-what-we-do-is-secret","title":"Freckled And Beautiful by What We Do Is Secret","description":"\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eSweetness, sweat on upper lip, and freedom. Sneaking time to ourselves—time for sunshine, time for grass underfoot, sand between toes, hair blown back as our bicycle speeds ahead. Music lives in every limb, every movement. Branches in blossom, the fresh earth holding us. We don’t know what will happen next—that means we can stretch out and take up this entire moment. Come play! We would have so much fun.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eSIZE: 50 ml Parfum Spray\u003cbr\u003e\u003cspan\u003eMade in France\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eINSPIRATION:\u003cbr\u003eAmerica, the 1960s\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eNOTES:\u003cbr\u003eTop - Orange flower infusion, neroli blossom, wisps of honeysuckle\u003cbr\u003eMid - Warm milk and pastry crust (a la Petit Lu) ...sunny warmth of salicylates\u003cbr\u003eDry - Sandalwood, vanilla beans, \u003cspan\u003ehéliotrop accord\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eOLFACTIVE FAMILY:\u003cbr\u003eFloriental neroli gourmand\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eSTYLE:\u003cbr\u003eSolar, comforting\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"Extrait de Parfum 1.7oz\/50ml","offer_id":51239136395568,"sku":"3760393461051","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/IMG_2280.webp?v=1774974366"},{"product_id":"and-the-world-is-yours-by-what-we-do-is-secret","title":"And The World Is Yours by What We Do Is Secret","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eNo one can know me. Nothing can hold me. The warm night air, summer turning spring over, white flowers glowing. Once I found my world cold and slack, so I claimed it. My power, sculpted from silver and gold, musk and royalty, created a new reality. Raised my arms to take the sun and bathe in it. I made the delicate world sovereign...and the world is yours.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSIZE: 50 ml Extrait de Parfum Spray\u003cbr\u003eMade in France\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eNOTES:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eTop - Néroli ess, cumin ess, abs fleur d’oranger\u003cbr\u003eMid - Rose ess Turque, héliotrop accord\u003cbr\u003eDry - Sandalwood ess, vanille gousse CO2, abs fêve tonka, baume tolu\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eOLFACTIVE FAMILY:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eFloriental orange flower tonka\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"Extrait de Parfum 1.7oz\/50ml","offer_id":51239142850864,"sku":"0195893399185","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/IMG_2278.webp?v=1774974285"},{"product_id":"monoscent-g-by-what-we-do-is-secret","title":"Monoscent G by What We Do Is Secret","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"p1 preFade fadeIn\"\u003e\u003cstrong\u003eWorn alone, it captivates. Worn beneath another, it deepens and defines.\u003c\/strong\u003e\u003cbr\u003eMonoscent® G isn’t for everyone—only the lucky can smell it.\u003cbr\u003eIf you can, it’s already yours.\u003cbr\u003eIt clings. It haunts. It hits different.\u003cbr\u003eNot a scent. A signature. A secret. A spell.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"p1 preFade fadeIn\"\u003eSIZE: 50 ml Scent Spray\u003cbr\u003eMade in France\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"p1 preFade fadeIn\"\u003eBACKGROUND\u003cbr\u003eThe original Galaxolide® was discovered by Dr. Beets of IFF in 1957. Inspired by the goal of simulating the scent of nitro-musks, it took years of dedicated research to transform the idea into a viable commercial ingredient. The resulting Galaxolide emerged as an exceptional musk, offering an impressive balance of quality and cost-effectiveness.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"p1 preFade fadeIn\"\u003eODOR BLIND SPOT\u003cbr\u003eIn the 1986 National Geographic magazine Smell Survey, which involved 1.5 million participants, approximately three-quarters of women and two-thirds of men were able to detect the scent of Galaxolide.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"p1 preFade fadeIn\"\u003eAN EVOLUTION OF THE EPONYMOUSLY NAMED SYNTHETIC MUSK\u003cbr\u003eIntroduced internally at IFF in 2007, the Galaxolide S molecule builds upon the long-lasting and clean qualities that made the original Galaxolide one of the most popular fragrances in the world. It enhances product quality by delivering exceptional performance across all categories. In particular, it excels in fragrance applications, where it adds depth and fullness to compositions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFUN FACT #1\u003c\/strong\u003e\u003cbr\u003eThe launch of Trésor in the 1990s, a milestone in the personalization of perfume, marked the beginning of Galaxolide’s global success.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFUN FACT #2\u003c\/strong\u003e\u003cbr\u003eThere was a world-renowned perfumer who was anosmic to Galaxolide, yet was able to consistently identify fragrances that contained this ingredient among various other fragrance notes.\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"Extrait de Parfum 1.7oz\/50ml","offer_id":51239161397552,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/IMG_2274_f6e5e98b-004c-467b-b3b8-ce05547db712.webp?v=1774973926"},{"product_id":"what-we-do-in-paris-is-secret-by-what-we-do-is-secret","title":"What We Do in Paris Is Secret by What We Do Is Secret","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eRue des Petits Champs ou rue Montorgueil. Place des Vosges ou St. Germain. \u003cem\u003eWhat We Do In Paris Is Secret\u003c\/em\u003ecaptures every part of the city. The glamorous part as well as the edgy one. Dominique Ropion, one of the most technically advanced perfumers in the world, has created a scent that shows his virtuosic skill and his ability to discover something new. The chic, au courant sensuality of \u003cem\u003eWhat We Do In Paris Is Secret\u003c\/em\u003e makes the magical real and Paris’s secrets palpable.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSIZE: 50 ml Eau de Parfum Spray\u003cbr\u003eMade in France\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eNOTES:\u003cbr\u003eTop - Bergamot, honey, lychee\u003cbr\u003eMid - Turkish rose essence, vanilla, \u003cspan\u003ehéliotrop accord\u003c\/span\u003e\u003cbr\u003eDry - Tonka bean, tolu, sandalwood, ambergris\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eOLFACTIVE FAMILY:\u003cbr\u003eOriental heliotrope\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSTYLE:\u003cbr\u003eTextured, warm\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"Eau de Parfum 1.7oz\/50ml","offer_id":51281794105648,"sku":"3760393461099","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/IMG_0328.webp?v=1775068734"},{"product_id":"lanonyme-by-what-we-do-is-secret","title":"L'anonyme by What We Do Is Secret","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eA sublime and unassuming scent, \u003cem\u003eL’Anonyme\u003c\/em\u003e is an enigma. Created by the ingenious \u003ca href=\"https:\/\/wwd.is\/perfumers\/olivier-polge\"\u003eOlivier Polge\u003c\/a\u003e, this deep and unique scent captures contemporary allure, self-confident and minimal.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eThe original fragrance, launched as an Eau de Toilette in 2011, marked the beginning of A Lab on Fire®. Now, in 2024, we’re reimagining this gem with a more intense Eau de Parfum concentration.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eSIZE: 50 ml Parfum Spray\u003cbr\u003eMade in France\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eNOTES\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eTop~ bergamot\u003cbr\u003eMid~ geranium\u003cbr\u003eDry~ blonde woods, white amber, suede leather\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eOLFACTIVE FAMILY\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eFloral geranium\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eSTYLE\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eSpiritual, minimalist\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"Eau de Parfum 1.7oz\/50ml","offer_id":51281835721008,"sku":"0197644524723","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/IMG_0332_1adfef76-719e-402c-939b-e426d086bd22.webp?v=1775070518"},{"product_id":"covert-musk-by-what-we-do-is-secret","title":"Covert Musk by What We Do Is Secret","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSome arrivals are felt before they’re seen. This scent moves like a quiet current, reading the room without ever needing to claim it. Magnetic, measured, undeniably present, it carries the tension of a secret exchanged in passing — the kind that lingers long after. Covert, musk. Desire shaped with intention; allure that comes from knowing rather than showing. A contemporary composition, precise and intimate, impossible to misread and impossible to forget. It does not chase. It selects. And when it selects you, the rest of the world falls away.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSIZE: 50 ml  Extrait de Parfum Spray\u003cbr\u003eMade in France\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eINSPIRATION: \u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eStealth Desire — understated, genderless, cerebral.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eNOTES:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eTop - Acacia Honey\u003cbr\u003eMid - Ylang Ylang\u003cbr\u003eDry - Musks\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eOLFACTIVE FAMILY:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eMusk\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSTYLE:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eIntimate, Magnetic\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"Extrait de Parfum 1.7oz\/50ml","offer_id":51281925243184,"sku":"3760393461112","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/IMG_0335_c78e23be-d358-40b9-986c-10e0e8c6834d.webp?v=1775071211"},{"product_id":"discovery-set-by-what-we-do-is-secret","title":"Discovery Set by What We Do Is Secret","description":"\u003cp\u003e\u003cstrong\u003eYou don't choose the secret. It chooses you.\u003c\/strong\u003e Let seven scents decide.\u003c\/p\u003e\n\u003cp\u003eFour names behind seven secrets: Dominique Ropion, Olivier Polge, Annick Ménardo, David Apel.\u003c\/p\u003e\n\u003cp\u003eInside: 7 × 2ml scents that blur the line between skin, memory, and misbehavior:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMessy Sexy Just Rolled Out of Bed\u003c\/li\u003e\n\u003cli\u003eFreckled \u0026amp; Beautiful\u003c\/li\u003e\n\u003cli\u003eCovert Musk\u003c\/li\u003e\n\u003cli\u003eWhat We Do In Paris Is Secret\u003c\/li\u003e\n\u003cli\u003eAnd The World Is Yours\u003c\/li\u003e\n\u003cli\u003eL'Anonyme\u003c\/li\u003e\n\u003cli\u003eMonoscent G\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThink of it as a portable archive of moods — bare musks, tantalizing vanilla, soft florals, a whirlwind of orange blossom, and a symphony of sweet treats with an edge. Slip one into a pocket, layer two on a whim, or wear a single drop like a secret meant only for you.\u003c\/p\u003e\n\u003cp\u003eWhether you're meeting the house for the first time or shaping your own signature from unexpected pairings, this set is an invitation into the WWDIS universe — minimal, playful, and made to get under your skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNothing spent. Everything discovered.\u003c\/strong\u003e\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"7x0.07oz\/7x2ml","offer_id":51281934090544,"sku":"2760393460979","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/IMG_0338_59681c01-c52a-4b13-a905-30fc453540ae.webp?v=1775071795"},{"product_id":"messy-sexy-just-rolled-out-of-bed-by-what-we-do-is-secret","title":"Messy Sexy Just Rolled Out of Bed by What We Do Is Secret","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSimple, clean sunlight. Warmth from the sheets wrapped between my legs. Warmth from you lingers on my skin. I just rolled out of bed. The rest of the day, the night—what we can do together—depends on how the sun warms my body, how close I allow you to get, how we touch.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSIZE: 50 ml EDP Spray\u003cbr\u003eMade in France\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eNOTES:\u003cbr\u003eTop - Peach blossom, bergamot\u003cbr\u003eMid - Turkish rose, \u003cspan\u003ehéliotrop accord\u003c\/span\u003e\u003cbr\u003eDry - Musks, toffee, amber, blond woods, vanilla, tonka bean absolute\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eThe gentle sweetness of juicy peach with milky nuances draws you in effortlessly. Something you want to return to again and again.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eOLFACTIVE FAMILY:\u003cbr\u003eFloriental gourmand\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eSTYLE:\u003cbr\u003eModern, sensual\u003c\/p\u003e","brand":"What We Do Is Secret","offers":[{"title":"Extrait de Parfum 1.7oz\/50ml","offer_id":51285449081136,"sku":"3760393461143","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/IMG_2286.webp?v=1775170990"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/collections\/IMG_6566.jpg?v=1774972703","url":"https:\/\/hausofdubai.com\/collections\/what-we-do-is-secret.oembed","provider":"Houseofdubaifragrances","version":"1.0","type":"link"}