{"title":"House of Iyrah","description":"\u003csection id=\"shopify-section-template--21619216318709__rich_text_fUna7z\" class=\"shopify-section section\"\u003e\n\u003cdiv class=\"isolate\"\u003e\n\u003cdiv class=\"rich-text content-container color-background-2 gradient rich-text--full-width content-container--full-width section-template--21619216318709__rich_text_fUna7z-padding custom-rich-text-scope\"\u003e\n\u003cdiv class=\"rich-text__wrapper rich-text__wrapper-- page-width\"\u003e\n\u003cdiv class=\"rich-text__blocks center\"\u003e\n\u003ch2 class=\"rich-text__heading rte inline-richtext h1\"\u003eFrom the Founder\u003c\/h2\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003eMy mother was born with anosmia; she has never known the world through scent. She lives in a reality without perfume, without the invisible trail that lingers in a room. And yet, she longed to participate in something that felt so deeply tied to femininity, presence, and ritual. So I became her nose.\u003cbr\u003e\u003cbr\u003eEvery morning, I chose her fragrance. I translated scent into feeling. I described how jasmine unfolded, soft and luminous. How citrus sparkled like morning light. How amber wrapped around you like warmth at dusk. She chose her perfume through my words. Through imagination. Through texture. Through memory. \u003cbr\u003e\u003cbr\u003eIn teaching her how something smelled, I learned something far more important: Fragrance is not just about olfaction. It is about emotion. It is about how we want to move through the world. Growing up beside her showed me that scent is powerful but meaning is even more powerful.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThat belief lives in every bottle we create.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection id=\"shopify-section-template--21619216318709__rich_text_8YmRzf\" class=\"shopify-section section\"\u003e\n\u003cdiv class=\"isolate\"\u003e\n\u003cdiv class=\"rich-text content-container color-background-2 gradient rich-text--full-width content-container--full-width section-template--21619216318709__rich_text_8YmRzf-padding custom-rich-text-scope\"\u003e\n\u003cdiv class=\"rich-text__wrapper rich-text__wrapper-- page-width\"\u003e\n\u003cdiv class=\"rich-text__blocks center\"\u003e\n\u003ch2 class=\"rich-text__heading rte inline-richtext h2\"\u003eWhen scent disappears, you understand what it means.\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection id=\"shopify-section-template--21619216318709__rich_text_n6a7qA\" class=\"shopify-section section\"\u003e\n\u003cdiv class=\"isolate\"\u003e\n\u003cdiv class=\"rich-text content-container color-background-2 gradient rich-text--full-width content-container--full-width section-template--21619216318709__rich_text_n6a7qA-padding custom-rich-text-scope\"\u003e\n\u003cdiv class=\"rich-text__wrapper rich-text__wrapper-- page-width\"\u003e\n\u003cdiv class=\"rich-text__blocks center\"\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003eYears later, I lost my sense of smell for two months. It was the worst experience of my life. I couldn’t taste. I couldn’t smell. I couldn’t feel food rise in the air while cooking. The world felt muted.\u003c\/p\u003e\n\u003cp\u003eWhen it finally returned, the first thing I smelled was thyme. For weeks, everything smelled like thyme. I had to train retrain my senses.\u003cbr\u003eThe way we do as children. We learn how to see. We learn how to smell.\u003cbr\u003eWe learn how to feel.\u003c\/p\u003e\n\u003cp\u003eMost people never realize that those senses can disappear. I did. And from that moment on, fragrance was no longer just a beautiful thing. It was sacred. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection id=\"shopify-section-template--21619216318709__rich_text_xiRHNd\" class=\"shopify-section section\"\u003e\n\u003cdiv class=\"isolate\"\u003e\n\u003cdiv class=\"rich-text content-container color-background-2 gradient rich-text--full-width content-container--full-width section-template--21619216318709__rich_text_xiRHNd-padding custom-rich-text-scope\"\u003e\n\u003cdiv class=\"rich-text__wrapper rich-text__wrapper-- page-width\"\u003e\n\u003cdiv class=\"rich-text__blocks center\"\u003e\n\u003ch2 class=\"rich-text__heading rte inline-richtext h2\"\u003eHouse of Iyrah was born from that understanding.\u003c\/h2\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003eFrom absence. From return. From the quiet reverence of the senses.\u003cbr\u003eThis brand is my offering. \u003c\/p\u003e\n\u003cp\u003eEach fragrance holds a memory of mine – a room, a feeling, a moment suspended in time.\u003c\/p\u003e\n\u003cp\u003eMy fathers presence. My mothers quiet strength. The sound of a piano at dusk. The weight of the air before the rain. I gathered those memories carefully and placed them into glass. So they could be carried and felt. So that you could create your own. This is not a fragrance for ornament - it is scent as inheritance, devotion and language.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","products":[{"product_id":"symphony-by-house-of-iyrah","title":"Symphony by House of Iyrah","description":"\u003cp\u003e\u003cem\u003eSymphony was born from wonder. During a transformative visit to Saint Maarten, Samira found herself captivated by the island's unique duality: where European elegance dances with Caribbean soul, where sophistication meets spontaneity. This fragrance captures that magical fusion, bridging two olfactory worlds that shouldn't work together but create perfect harmony.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDeliberately crafted from both floral and gourmand families, Symphony defies traditional fragrance rules. The candied and dried fruits speak to island sweetness and French patisseries, while jasmine and saffron weave together like the mingled languages in Sint Maarten's markets. The vanilla and sandalwood base grounds this cultural symphony in warmth and comfort.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSymphony is for those who refuse to be categorized, who find beauty in contradiction, and who understand that the most interesting stories happen where different worlds meet.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e\u003cspan\u003e Apple, Bergamot, Black Currant, Candied Fruits, Dried Fruits, Peach\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e\u003cspan\u003e Jasmine, Saffron\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eBase Notes\u003c\/strong\u003e\u003cspan\u003e: Patchouli, Sandalwood, Vanilla, White Musk\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Iyrah","offers":[{"title":"Extrait de Parfum 3.4oz\/100ml","offer_id":66915465560368,"sku":null,"price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/symphonyiyrah.webp?v=1780939539"},{"product_id":"nocturne-by-house-of-iyrah","title":"Nocturne by House of Iyrah","description":"\u003cp\u003e\u003cem\u003eNocturne is Dubai after dark: mysterious, intoxicating, and unforgettable. This is Samira's love letter to her second home, capturing those magical nights that shimmer like mirages in memory. It's the scent of secrets whispered in gold-lit lounges, of adventures that stay behind when the sun rises.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe precious oud speaks to Middle Eastern luxury, while pink pepper adds an unexpected sweetness that mirrors the city's surprising tenderness beneath its glamorous exterior. The amber and vetiver create an addictive warmth that lingers like the best nights do—impossible to shake, impossible to forget.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNocturne is that feeling when you arrive home from an extraordinary evening, still wrapped in its spell, unable to stop replaying every moment. It's Dubai's nocturnal magic bottled; what happens there may stay there, but this scent lets you carry a piece of that enchantment wherever you go.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTop Notes\u003c\/strong\u003e\u003cspan\u003e: Davana, Pink Pepper, Sicilian Bergamot\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eMiddle Notes:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eAgarwood (Oud), White Amber\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e\u003cspan\u003e Haitian Vetiver, Musk\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Iyrah","offers":[{"title":"Extrait de Parfum 3.4oz\/100ml","offer_id":66915470999856,"sku":null,"price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/Nocturne.webp?v=1780940078"},{"product_id":"lartisan-by-house-of-iyrah","title":"L'artisan by House of iyrah","description":"\u003cp\u003e\u003cem\u003eL'Artisan is more than a fragrance; it's a sanctuary preserved in scent. Created as an ode to Samira's late father, this deeply personal composition captures the essence of his room, unchanged since his passing, like a museum frozen in time. Every spray is a journey home, no matter how far she travels.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe leather notes echo his well-worn shoes that still sit by the door. The amber recreates the precious oils he would carefully apply each morning. The woody base mirrors his mahogany headboard, while the fresh spices transport her back to the Cameroonian kitchen where cultural traditions filled the air with warmth and belonging.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor Samira, L'Artisan is both memorial and medicine: a way to wrap herself in memory when distance makes the heart ache. It's the fragrance she reaches for when she needs to feel her father's presence, to remember his strength, and to carry his legacy forward.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTop Notes: Fresh Spicy, Conifer\u003cbr\u003eHeart Notes: Amber, Woody, Aromatic\u003cbr\u003eBase Notes: Leather, Animalic\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Iyrah","offers":[{"title":"Extrait de Parfum 3.4oz\/100ml","offer_id":66915472146736,"sku":null,"price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/lartisan.webp?v=1780940377"},{"product_id":"act-i-by-house-of-iyrah","title":"Act I by House of Iyrah","description":"\u003cp\u003e\u003cem\u003eAct 1 was born from a delightfully funny problem. Samira had become famous (or perhaps infamous) for her fragrance trail. Colleagues would joke that they could track her movements through the office hours after she'd passed by. While she loved being memorable, she realized that sometimes her signature scent was, well, a bit too signature.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe challenge was to create something that still announced her presence but with more subtlety, something that whispered rather than shouted. She wanted to maintain that \"beast mode\" performance she loved, but in a softer, more considerate package. Think of it as her fragrance learning to use its inside voice.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWith bright bergamot and lemon dancing with soft neroli and lily of the valley, settling into a warm embrace of musk and sandalwood, Act 1 is sophistication that knows when to dial it down. It still leaves a trail (because what's the point otherwise?), but now it's more like a gentle reminder rather than a billboard. This is Samira's solution for when you want to be unforgettable without being overwhelming.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e\u003cspan\u003e Bergamot, Thyme, Lemon\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e\u003cspan\u003e Neroli, Lily of the Valley\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e\u003cspan\u003e Musk, Sandalwood\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Iyrah","offers":[{"title":"Extrait de Parfum 3.40z\/100ml","offer_id":66915472965936,"sku":null,"price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/act1.webp?v=1780940768"},{"product_id":"opera-by-house-of-iyrah","title":"Opera by House of Iyrah","description":"\u003cp\u003e\u003cem\u003eOpera is Samira's tribute to her mother: a composition as complex and surprising as the woman who inspired it. Like her mother, this fragrance appears unassuming at first encounter, classic and timeless in its elegance. But give it a moment, and it reveals its true character: a delightful kick that catches you off guard, just as her mother's strength emerges when least expected.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe heart of Opera beats with Turkish and Bulgarian roses, flowers as multifaceted as maternal love itself: soft yet resilient, familiar yet mysterious. The black currant and peach opening mirrors her mother's sweetness, while the cedar and pepper base reveals the steel beneath the silk, the unwavering strength that held their family together.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis is a fragrance for those who don't need to announce their power; it simply emanates from them, surprising and delighting those fortunate enough to discover it.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTop Notes:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eBlack Currant, Peach\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e\u003cspan\u003e Iris, Turkish Rose, Bulgarian Rose\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e\u003cspan\u003e Cedar, Pepper, Violet Leaf, White Musk\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Iyrah","offers":[{"title":"Extrait de Parfum 3.4oz\/100ml","offer_id":66915474047280,"sku":"0733968988454","price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/files\/opera.webp?v=1780940987"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/5147\/2176\/collections\/download_4.webp?v=1781053207","url":"https:\/\/hausofdubai.com\/es\/collections\/house-of-iyrah.oembed","provider":"Houseofdubaifragrances","version":"1.0","type":"link"}