Collection: Third Eye Fragrance Co

Third Eye Fragrance Co. is an independent perfume house based in Orlando, Florida, founded by Will Southard, a self-taught perfumer and former U.S. Naval officer. The brand combines a classical luxury aesthetic—often expressed through black, white, and gold—with modern artistic elements and a vivid color palette that reflects the stories behind each fragrance. The name “Third Eye” refers to the concept of an unseen aura, presenting perfume as an extension of individuality and presence beyond the visible self.

Southard began perfumery as a personal hobby before developing it into a dedicated project. After more than two years of experimentation, the company introduced its debut fragrance, Red Rum, a dark, fruity, floral gourmand intended to bridge the gap between designer and niche creations. Third Eye Fragrance Co. emphasizes dialogue with the fragrance community, creating perfumes that are IFRA-compliant and designed to feel at once familiar and distinctive—accessible compositions that serve as expressions of personal identity through scent.